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Fashion
Fringe
Fashion Fringe
appointed Starfish to raise awareness and drive recruitment
for its revolutionary new hunt for the latest hot fashion
design talent.
Over three hundred Fashion Fringe applicants
were whittled down to four finalists, who debuted a
capsule collection at London Fashion Week in front of
an international panel of judges.
Branded coverage appeared across major
broadsheets and TV stations post event including GMTV,
Reuters, Bloomberg and MTV Style. The campaign has received
199 pieces of editorial coverage since the beginning
of this year, reaching 84,248,695.
Click
here to take a look at the guerrilla campaign.
Threshers Origin wine launch
Launch Origin,
a range of eleven own-label wines to non-traditional
consumers. A celebrity-attended media launch event,
exclusive promotions with the Independent newspaper
and women’s magazines plus straight editorial
spread the word.
133 articles reached 38.3 million target
consumers.
Grand Marnier
Help re-position Grand Marnier Cordon
Rouge by promoting it as the perfect enhancer of premium
cocktails in up-market style bars, restaurants and hotels.
Our cocktail bar at Elysium’s first birthday party
spawned tie-ups with Blakes hotel, Gorgeous Dating,
Jeremy Hoye celebrity jeweller and Inside Soap Awards.
Sales were up by 10% in just nine months.
Re-energise the brand and increase footfall
in-store. Utilising the more contemporary impulse-purchase
side of Whittard’s range, funky and amusing ‘hero’
products were highlighted to the media for inclusion
in seasonal gifting features, giving Whittard a younger,
wittier personality.
lovefilm.com
Our launch of Lovefilm’s DVD rental
service by post reached a total of 3.5 million industry
influencers while our consumer activity was seen by
3.7 million film enthusiasts via online promotions,
quality sponsored activity with The Sunday Times The
Month, handbag.com and Metro, sign-up activity at Bluewater
and sponsorship of Best British Feature at the Edinburgh
Film Festival.
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