Electronic Arts
Launch new computer
games: F1 2002, WW11 epic Medal of Honor, extreme motorcross
game Freekstyle, superheroes Freedom Force, Lego Football
Mania. Intensive media relations, promotions and feature
placement plus viral work followed. Over 350 pieces
of editorial coverage were achieved in six months.
Warner Bros Consumer
Products Sell WBCP’s
merchandising expertise to current and potential licensees,
the consumer, staff and the entertainment industry itself
across the UK & Europe. PR programmes have supported:
Harry Potter, the Looney Tunes, Scooby Doo and many
more.
Market the Solo debit card to a cardholder
audience as young as eleven years old, responsibly,
but in tune with their zany tween and teen lifestyles.
Shopping/music and fashion promotions helped spread
the word. There are now 7 million holders of the Solo
card - one third in the hands of tweens and teens.
Telewest
Promote new products and services to
teens and gate-keeping adults in the home such as its
fixed-rate internet surfing product. A news creation
story spearheaded the national launch looking at adult
and teen understanding of web language. Other news generation
reports followed launching free local calls, Front Row,
Active Digital and so on.
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