Switch / Maestro Switch
has used Starfish for 13 years. Our 2004 task was to
re-brand Switch as the international debit marque Maestro
to 24 million cardholders and one million retailers.
We generated 600 media items, reaching 65% of UK adults
6 times. The advertising value equivalent was 9 times
the PR budget.
Position Lloydspharmacy, the leading
community pharmacy chain, as experts in healthcare advice.
The campaign comprises news creation, themed press events,
broadcast and spokesperson profiling to the consumer.
In the first 9 months, the campaign resulted in 330
cuttings delivering 105m opportunities to see at a cost
per thousand OTS of £2.67.
Spillers
Help boost loyalty for Spillers petfood
brands among millions of families with pet dogs and
cats. TV coverage for the first talking can of catfood
for Purrfect, The Prime Challenge: an outdoor obstacle
course for competing owners with dogs, Winalot’s
Top of the Pups contest, the Bonio Husky Dog Rally in
Scotland followed.
Del Monte
Target children to amplify the brand’s
sponsorship of The Gladiators and target mums to support
the Government’s healthy eating initiative. Kids
loved our local radio beach parties and firework spectaculars
with Fruitini and Fruit Burst sampling plus appearances
from Falcon and Wolf. Our Fruity Way towards 5-A-Day
campaign helped mums get their kids drinking more fruit
juice and eating more fruit.
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