Help raise awareness of own-label wine launches and premium wines available at Threshers to the older, more knowledgable consumer. Launches for Radcliffe’s, Winter and Summer wines plus the top 50 wines in-store took the form of lunchtime tastings with the head wine buyer and disseminated press materials.

Raise the profile of royal sword maker Wilkinson Sword to the man who has everything and those who have to find him a gift! The company designs and manufactures unique swords to commemorate special events - even birthdays. So, when they commissioned a sword for the Queen’s Golden Jubilee, one third of the sales of the Collectors version were attributed to our PR coverage.

Launch Caltrate Plus, a bone health supplement and promote its use to a peri-menopausal 40+ female audience. Dr Mark Porter, the National Osteoporosis Society and a sufferer helped to brief the media on this issue. Consumer exhibitions and the Women’s Institute took the communication direct.

Re-position the premium Ahava Dermud skincare range to a middle youth female consumer. Celebrity and word of mouth work among style leaders, offers and competitions, sampling at fashion shows and exhibitions all helped to back a new listing at Boots.

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