Marketing
Retail promotions
Identifying compatible retail partners, developing
offer mechanic, producing point-of-sale, legal clearance,
fulfilment and evaluation
Sponsorship
Event identification and negotiation, contract drafting,
exploitation and amplification
Direct marketing
Direct mail, creation and fulfilment of loyalty schemes
Promotional amplification
Creative synergy across all communications programmes,
plugging media gaps, editorial coverage for new AD
campaigns
Trade communications
Sales presenters, point-of-sale material, trade newsletters,
market reports, promotions and competitions, merchandising
guides
Trade advertising
Media planning and buying, creative development and
execution, trade advertorials.