The
commitment
All our experience tells us that familiarity breeds
content, and in appointing us we hope you are committed
to a long and mutually beneficial business partnership.
This is why 90% of our contracts are for 12 months.
However we are happy to agree a project contract for
work covering a specific timescale.
We have our own evaluation charts so that results can
be measured against activity. And whilst administrative
efficiency is fundamental to our way of business, you'll
never find us lacking in the opportunistic and creative
flair that drives us to go one better.
The approach
Our approach is both results-orientated and imaginative,
because we know from years of experience which disciplines
to apply when - and which ideas don't work any more.
How often have you been presented with an impressive-sounding
campaign or raft of creative thoughts that turn out
to be either off-strategy or unattainable? Or perhaps
you have the reverse problem of being completely underwhelmed
by your agency's lack of creativity or devotion to 'trusty
but rusty' techniques? We make it our business to keep
abreast of the latest trends and media opportunities.
The basics
Once appointed, we like to immerse ourselves in your
operation. Contact will be pretty much daily - by phone
or e-mail - with monthly meetings when you brief us
on latest developments and we report on current and
planned activity. All agreed actions are religiously
contact-reported and budget control is computerised.
We charge fees quarterly in advance and direct costs
- which are subject to a 17.65% handling charge - monthly
in arrears. Your business will be headed by a partner,
with the structure of the team determined by the complexity
and scope of your brief.
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