Wilkinson Sword Generate
huge exposure for Wilkinson Sword’s latest product
innovations. 129 pieces of coverage for Intuition, the
women’s razor that lathers and shaves in one,
reached 63% of 25-44 women 3 times over. The campaign
for Quattro, the world’s first four-bladed razor,
was even more successful - generating 259 articles reaching
74% of men aged 16-35 four times each.
Discovery Home and Leisure
Drive ratings bringing to life the quirky
programme content. National press supplements, crucial
TV listings pages and ‘pick of the day’
slots responded. Features on restoring boats, an E-type
jag, an old apple store, growing vegetables, and the
attempt at a No.1 record for Norman Wisdom in Albania
followed... and ratings rose!
Launch new K1664 bottle emphasizing its
style credentials and the French-ness of the brand.
French-themed viral marketing, men’s online promotions;
offers; product placement at MTV Music Awards, Select
Model Party, PlayStation 2 and Loaded Calendar’s
launch parties put the new bottle into opinion-forming
hands.
Daily Telegraph Adventure Travel & Sports Show
Showcase the 10th annual Daily Telegraph
Adventure Travel & Sports Show to an audience of
professional urbanites. Over 65 pieces of national,
regional and broadcast pre-publicity generated ticket
sales, whilst exhibitor info and speaker profiling secured
copy in the specialist and listings media. 35 million
people were reached in just 6 months.
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