Lloydspharmacy
Appointed to up-weight the understanding
of Lloydspharmacy and its current and future services
nationally and regionally - to its customers, the NHS,
PCTs including primary healthcare providers, current
and future employees; as well as the media.
Appointed to launch the new ranges of
digital, APS and 35mm cameras as well as an MP3 player
from Samsung, one of the world’s largest electronic
companies.
Wilkinson Sword
Appointed to act as retained PR
consultants for 11 years to shaving company Wilkinson
Sword, launching innovative new products such as Quattro
for men and Intuition for women. Click
here for a case study on our Cutting Edge of Comedy
campaign, which won platinum and gold at the
Association of Media Evaluation Companies Awards.
Switch/Maestro
Appointed for 13 years as retained
PR consultants to the Switch and Solo debit card schemes,
advising on corporate, trade and consumer issues. We
also handled the re-branding campaign to Maestro, winning
awards for Best Use of Media Evaluation (B2B) and Best
Use of Integrated Media Evaluation and Research.
Nestle Waters PowWow
Appointed to raise awareness of the benefits
of installing a water cooler in the home, targeting
ABC1 mums with young children.
St Martins Property Group
Appointed to help St Martins Property
Group build brand awareness for its flagship shopping
centre - Centrale - and communicate its breadth of retail
offer. Centrale is a stylish fashion and luxury lifestyle
shopping destination serving North Surrey, West Kent,
East Sussex and South London.
New Zealand Trade & Enterprise
Appointed to promote New Zealand as a
destination for production and post-production of television
commercials.
Dremel EU
Appointed as lead agency for Dremel hobbycraft
tools across 22 countries in the EU. Our role is to
blueprint PR materials via the intranet and evolve Formula
1 themed on-the-ground activities in the UK for roll-out
across Europe in 2008.
pressloft.com/Dremel/
WINDSTOPPER ®
Appointed to create an annual consumer
PR campaign to promote the WINDSTOPPER ® garments
range - which offers total windproofing and maximum
breathability for complete comfort whilst running, road
cycling, mountain biking, cross-country skiing and climbing.
Rotozip UK
Appointed to support sales of Rotozip
to professional construction workers via the creation
of a Builder of the Month competition in partnership
with the key industry title. An online portal downloads
promotional materials whilst activity taking place on
construction sites brings the brand personality to life.
Dremel UK
Appointed to launch new tools for the
motoring, home, crafts and hobby areas of interest for
men and women engaged in creative and lifestyle pursuits
- as well as small electronics, electrical, plumbing,
building, hobby and homestyle businesses.
pressloft.com/Dremel/
August 2010
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